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Do you create and sell handmade products? Whether you have your own website or want to earn recurring revenue by selling your products as a subscription on a site like Cratejoy, one of the challenges you might face is to get your products in front of your customers. There’s social media, trade shows, craft fairs, email marketing – and the list goes on! How do you know what to focus on to get the most return on your time?

We reached out to successful entrepreneurs who sell handmade products and asked them to share their best tips with us. Here are 30 of their best tips to sell handmade.

When handcrafting a product, consistency can be a challenge. It’s important to work out all of the potential kinks before marketing a product, this includes packaging and shipping. Your packaging should compliment your product, protect it and be durable enough. The reality is if you don’t do these things it can kill your product right out of the gate. – Thanks to Ellen Cagnassola of Sweet Soaps

Get your product in front of as many people as possible and offer a variety of options within your specific line of products. For example, I create custom portrait paintings for weddings, newborns, memorial services, pets, families, and business/organization founders (and more!) It is one product (portraits), but offering many types. – Thanks to Arlissa Vaughn of Special Event Painter

Find a team of people who love your product, offer them an attractive monetary incentive and have them sell at local events that relate to your product and target market. – Thanks to Lisa Riedel of Corky Kouture Collections, LLC

Many use Cratejoy or Etsy. I market through good old SEO with my website and word of mouth. Search engine optimization is tedious but necessary. The more photos you post the more you get indexed. – Thanks to Kevin Ellis of Tack Tux, LLC

My number one tip for selling unique, one of a kind products online is to take plenty of good, honest pictures. The pictures set the expectation that the customer has for the product that will show up in the mail. It’s important to set that expectation and then meet it. You know what your product is, what it looks like and how it is made. Try to look at the pictures of your product from your customers point of view with out all of that bias. When you think about it your customer is really buying the picture. If a picture is worth a thousand words, then a video is worth a million. – Thanks to Jeremy Pellani of Adirondack Stone Works

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